Product &
UX Design
Aaron Shurtleff is an experienced product and UX designer. Curious to a fault and a lover of getting new ideas off the ground.
DataBased | Recruiting
I saved sales orgs from the high costs of bad sales hires, long hiring processes, and high attrition.
My Role
Founding UX/Product Designer, Strategy, Research, User Interviews, Visual Design
Outcomes
4x faster than industry average | 10% better performance than peers | 2Q longer tenure | Startup Profitability
DataBased | Performance
I helped Sales and Go-to-Market teams improve their performance and methodically achieve their revenue goals.
My Role
Founding UX/Product Designer, Strategy, Research, User Interviews, Visual Design
Outcomes
Decreased Internal Development time | Increased NPS 53pts | Increased Stakeholder Alignment & Support
Simple Nexus | UX Vision
I built a platform that connects home buyers, realtors, and loan officers in order to own the entire home-ownership journey.
My Role
Senior Lead UX Designer, Product Strategy, Information Architecture, Research, User Testing, Visual Design
Outcomes
Increased ARR 23x | 98% Customer Retention | $1.2B Valuation & Acquisition
Workfront | Front Line User
I created a tool that helps frontline workers control their time while enabling managers to get the data they need to effectively manage projects and resources.
My Role
Senior UX/UI, Research, User Testing, Visual Design
Outcomes
Increased Usage | improved Data Hygiene | Decreased Churn
Skills
Strategy • I Help founders and teams apply design thinking to align business goals with user needs, creating products and roadmaps that bridge the two.
Design • I’m Experienced across the entire product lifecycle, from research and ideation to prototyping, testing, launching, and measuring. Skilled in creating visual design systems, component libraries, and complete product experiences that invite and delight users.
Leadership • I Guide cross-functional teams to launch products that meet user needs. Mentor designers from university classrooms to in-house teams, helping them grow their craft, abilities, and careers while supporting businesses, teams, and products of their own.
Who I’ve worked with
DataBased
Simple Nexus
Workfront
Domo
Modere
BYU
Utah HERitage
Faith Counts
Columbia Care
FitKick
The LDS Church
Johnson&Johnson