Simple Nexus
Role
Product Strategy | Research | UX/UI Designer, Leader | Mentor
Outcomes
Expanded our market reach | increased sales | reduced time to value | accelerated development | strengthened alignment across a rapidly growing product organization | $1.2B Acquisition
The old design could not adapt to the growing customer needs and complexity of the product
The buttons were just one example of the terrible design and inconsistency that existed before I came aboard
Style guide & component library
After an exhaustive competitive visual audit and aligning on where we wanted to position ourselves in the market, I developed a visual style and preliminary assets that moved us in that direction.
Now to align on our vision
Initially a digital business card for Loan Officers, ultimately a platform that managed the entire home ownership journey
The Product:
Once the groundwork was laid the design team started to scale and we had enough direction to be able to build new products that aligned with our established vision.
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