Simply better
I was hired alongside another senior designer as the first two dedicated design hires of a 50-person company. We led a cross-functional effort to rally product, marketing, and executive leadership around an ambitious plan to realign the company’s brand and product direction. Over the course of three years, I started to build a design team and transformed the product from a narrowly focused tool into a robust, user-centered platform supporting the entire homeownership journey. This strategic evolution played a key role in the company’s rapid growth to over 300 employees and ultimately its $1.2 billion valuation and acquisition in 2021.
The old design could not adapt to the growing customer needs and complexity of the product
Style guide & component library
After an exhaustive competitive visual audit and aligning on where we wanted to position ourselves in the market, I developed a visual style and preliminary assets that moved us in that direction.
Once the groundwork was laid the design team started to scale and we had enough direction for them to be able to build new products that aligned with our established direction
Now to bring that vision to life
While we built the design system I led user research and mapped the homeownership journey, helping reposition the platform from a loan officer tool to a full ecosystem connecting homeowners, realtors, lenders, and service providers.
