I’m Aaron Shurtleff, a product designer and design thinking leader experienced in leading cross-functional teams, bridging ambitious business goals with researched experience journeys, to create end-to-end solutions that empower people and businesses to accomplish their goals.
DataBased | Recruiting
How might we save sales orgs from the high costs of bad sales hires, long hiring processes, and high attrition?
Role
Founding UX/Product Designer, Strategy, Research, User Interviews, Visual Design
Outcomes
4x faster than industry average | 10% better performance than peers | 2Q longer tenure | Startup Profitability
Simple Nexus | UX Vision
How might we build a platform that connects home buyers, realtors, and loan officers in order to own the entire home-ownership journey?
Role
Senior Lead UX/UI, Product Strategy, Information Architecture, Research, User Testing, Visual Design
Outcomes
Increased ARR 23x | 98% Customer Retention | $1.2B Valuation & Acquisition
DataBased | Performance
How might we help Sales and Go-to-Market teams improve their performance and methodically achieve their revenue goals?
Role
Founding UX/Product Designer, Strategy, Research, User Interviews, Visual Design
Outcomes
Decreased Development time | Increased NPS 53pts | Increased Stakeholder Alignment & Support
Workfront | Front Line User
How might we create a tool that is valuable enough to front line users to enable managers to get the data they need to effectively manage projects and resources?
Role
Senior UX/UI, Research, User Testing, Visual Design
Outcomes
Increased Usage | improved Data Hygiene | Decreased Churn
Skills
Strategy • I Help founders and teams apply design thinking to align business goals with user needs, creating products and roadmaps that bridge the two.
Design • I’m Experienced across the entire product lifecycle, from research and ideation to prototyping, testing, launching, and measuring. Skilled in creating visual design systems, component libraries, and complete product experiences that invite and delight users.
Leadership • I Guide cross-functional teams to launch products that meet user needs. Mentor designers from university classrooms to in-house teams, helping them grow their craft, abilities, and careers while supporting businesses, teams, and products of their own.
Who I’ve worked with
DataBased
Simple Nexus
Workfront
Domo
Modere
BYU
Utah HERitage
Faith Counts
Columbia Care
FitKick
The LDS Church
Johnson&Johnson